Management Team

Jacqueline Loh

Chief Executive Officer

Bio

Jacqueline joined Aidha on 2 August 2016. Jacqueline’s experience spans the private, public and non-profit sectors with roles in strategy, research, and programme and organizational development. She has worked internationally with the Delhi School of Economics, the World Bank, the Boston Consulting Group and the Ford Foundation, where her portfolio focused on microfinance and financial inclusion. Based in Singapore since 2003, Jacqueline worked with Canada’s International Development Research Centre’s regional office in Singapore and subsequently was the Centre Director of the Lien Centre for Social Innovation at SMU, spearheading its work on poverty in Singapore. Most recently, she has been working with the Agency for Integrated Care in the area of knowledge management and research. Jacqueline is no stranger to Aidha, having served on its board when Aidha was first established in 2006 as a spin-off from a programme of the Singapore Committee for UN Women (then known as UNIFEM Singapore) where she also sits on the executive committee. She has a BA (Hons) in Economics from the University of British Columbia, an MSc in Economics from the London School of Economics and an MBA from INSEAD.

Kiran Sekhon

Marketing & Partnerships Director

Bio

Kiran joined Aidha as Director, Marketing and Partnerships on 1 March 2022 with the role of increasing Aidha’s visibility within and outside the community. Kiran’s journey with Aidha began as a volunteer back in 2016 when she assisted in the planning of the graduation ceremony. Following further stints as a volunteer with the inspiring team at Aidha, she decided to come on board full time with the organisation in March 2022.

Kiran brings with her 25 years of experience. Upon completing her studies, she embarked on a career in hospitality where she was involved in the development stages of concepts, operations, marketing, human resource as well as corporate events. She then transitioned to working as a consultant for events and projects, including the project management of an annual three-day Irish festival, charity fundraising and running events for a legal firm in Singapore.

On a personal front, Kiran has been involved in a community respite care service for low-income families over the last few years. Through this experience, she has been reminded of the importance of giving back to society and hopes that her efforts – both professionally and personally – will make a difference.

Cathy Heeley

Campus Operations & Student Affairs Director

Bio

Cathy joined Aidha on 28 March 2022. She is responsible for ensuring our physical and digital campuses create the best possible learning experience for our students. Cathy was inspired by the student speeches at Aidha’s graduation ceremony in 2009 and started volunteering with Aidha in 2019.

Cathy has degrees in Economics and Law and practised law in a legal firm and then various multinationals for a bit more than 30 years. Cathy’s professional career taught her the importance of listening to all the voices in the room as well as team and operations management skills. Cathy has also worked as a teacher in both a legal/compliance capacity and as a tutor at Melbourne University.

In the past few years, Cathy has been active at Aidha as a mentor, on the Graduation Organising Committee, as a facilitator for the Student Ambassador Programme and on various ad hoc projects for Aidha. Cathy has also been a volunteer at Touch Community Services delivering meals to the elderly since 2017.

Cathy continues to be inspired by those graduation speeches in 2009 to help everyone reach their full potential.

Elspeth Cradock

Senior Programmes Manager

Bio

Elspeth joined Aidha on 1 April 2022. She holds a Master’s Degree in Social Anthropology from SOAS in London and joins Aidha after spending over 15 years working in the British education sector. Her early career began teaching in mainstream and non-mainstream settings and her interest and passion for learning led her to move into the education charity sector. For the past 9 years, she has designed and developed financial education, enterprise and employability programmes, as well as resources, for children, young people, and families. She has witnessed the incredible impact financial education can have on people’s lives, and is committed to ensuring everyone can access quality resources that help them gain the knowledge, skills and confidence to manage money wisely. Elspeth is excited to be part of the Aidha family, and to help deliver invaluable programmes that empower migrant domestic workers and low-income women to take control of their financial futures.

Caroline Rogers

Programmes Manager

Bio

Caroline joined Aidha on 4 January 2021 with more than seven years’ experience as an adult educator in Vietnam, South Korea, and the United States, bringing an expertise in developing engaging, accesible, and relevant course materials for multicultural and multilingual contexts. She views education as critical to empowering migrant communities in this era of a globalization, and is eager to contribute to Aidha’s work to uplift foreign domestic workers and all women. Caroline also volunteers with male migrant workers as a teacher-mentor, and she holds a bachelor’s degree from Oberlin College where she studied religion and mathematics.

Vyshnavi Doss

Marketing & Partnerships Manager

Bio

Vyshnavi joined Aidha in November 2021 after spending nine years in advertising in India and Singapore and seven years running an independent creative business. Her work has involved crafting insight-based brand communications for consumer goods giants reaching out to women in South Asian and Southeast Asian markets. As an independent business owner she has collaborated with artisans and small business owners in India and Indonesia. She also brings experience in project management and nurturing partnerships. Vyshnavi is passionate about nonprofit marketing that is sensitive and fair to those it seeks to serve.

Chong Chin Lin

Finance & Admin Manager

Bio

Chin Lin joined Aidha on 5 August 2019. Chin Lin holds an Accountancy degree from Nanyang Technological University. Her work experience spans across audit, financial and regulatory reporting in the banking sector as well as risk operations management in the oil and gas industry. Chin Lin is excited to be part of the Aidha family where she can contribute to this amazing organization that believes in empowering women and transforming their lives through education.

Anja Schuetz

Marketing Associate

Bio

Anja joined Aidha on 4 January 2021. She has a master’s degree in media engineering from the Leipzig University of Applied Sciences. Her work experience thus far has been focused largely on online and offline marketing and she brings a broad range of technical and project management skills to the Aidha team. In addition to being excited about possible digitalisation solutions for Aidha, she thoroughly enjoys working in a multicultural environment tackling issues of an international nature. Working and living in Singapore, Australia, Scandinavia and Germany allowed Anja to gain perspectives on how culture and geography shape opportunities. Anja views the work that Aidha is doing to be paramount, allowing foreign domestic workers to leverage on sacrifices already made to gain financial independence.

Sirin Yeoh

Volunteer & HR Manager

Bio

Sirin joined Aidha on 1 December 2021. Her early experiences were in the film and video industry, where she spent over 6 years working on independent and commercial productions in Singapore and across the Asia Pacific region. She is an advocate for mental wellness and believes in sharing her personal recovery journey as part of the movement towards trauma informed care. Sirin joined Aidha in 2021 in pursuit of her long-standing interest in social services and supporting women on their path to personal freedom.

Amirah Ali

Communications Manager

Bio

Amirah joined Aidha on 23 September 2019. Amirah has a business degree in Marketing from RMIT University. She has six years of marketing and corporate communications experience in both the public and private sectors. Amirah started her career in an academic publishing house, managing the marketing of academic journals. She moved on to serve in a local ethnic trade chamber where she picked up corporate governance and community building. She strongly believes that education has always been the wide avenue of opportunity and aims to see more women having access to it through organisations like Aidha.

Dewi Wahyu

Campus Manager

Bio

Dewi joined Aidha on 17 May 2021, and she holds a management degree from Swinburne University of Technology and is currently pursuing her degree in Social Work from Singapore University of Social Science with over five years of experience in operations, customer support, and community building across a cross-cultural team in aviation, tourism, and real estate sectors. Prior to joining Aidha, she worked as a Community Lead for a startup. Dewi is excited to be part of the Aidha family as she believes in the importance of financial education as a tool in overcoming socio-economic barriers preventing economic inequality.

Guo Dong (GD) Chew

Student Affairs & Campus Associate

Bio

Guo Dong (GD) joined Aidha on 26 August 2021. GD holds a Bachelor’s Degree in Psychology from University at Buffalo, and has always been passionate about helping people. Prior to joining Aidha, Guo Dong has worked as a youth working running after school programs for multiple schools, along with managing their after-school centres (ASCs). He has also planned and implemented several workshops to aid in the social and emotional development of the students in the schools. Guo Dong is looking forward to seeing the difference he can bring to the lives of foreign domestic workers and low-income women as well as providing the tools for them to grow and flourish in spite of their socio-economic status.

Mikaela Abbas

Student Affairs & Campus Associate

Bio

Mikaela joined Aidha on 12 September 2022. She holds a B.A in Sociology from the University at Buffalo and piqued an interest in operations and societal issues. As a women’s welfare advocate, she has volunteered at the Singapore Council Of Women’s Organizations since 2019, raising funds at events such as the New2U Bazaar and for the Star Shelter residents. Mikaela is excited to expand her contributions through being part of Aidha to break social barriers and help build financial independence for foreign domestic workers & low-income women.

Haziq Wahab

Marketing Associate

Bio

Haziq joined Aidha’s marketing team on 18 July 2022 with two years of digital marketing experience in an industry-agnostic agency. He values deep data to produce actionable insights as he continuously works toward a “Full stack” Digital Marketer. Haziq enjoys working towards sustainable futures and bringing financial literacy as he believes that it will contribute to a bigger part of the world economy. Aidha became one of his strong interests in supporting a beautiful community. During his free time, he looks through disruptive technology companies to invest in and learn from.